Tangible promotional materials pack more punch and create a bigger and more lasting impression than digital.
When we say “tangible” promotional materials, we’re talking about physical items such as brochures, posters, flyers, signage, trade-show displays, branded pens, t-shirts, mugs, calendars, and anything else that promotes your business in the physical world rather than online.
Not sure if tangible promotional items are worth adding to your marketing mix? Take a look at this 2016 study by the Advertising Specialty Institute that showed…
- On average, people keep tangible promotional products for 8 months (much longer than people will keep an email or view an online ad)
- 63% of people in the U.S. give their promotional item to someone else after they are finished with it (how’s that for word-of-mouth promotion?)
- In the U.S., a single branded promotional bag makes an average of 5,772 impressions (number of times people see it). Also good for impressions are hats (3,634 impressions per hat), pens (2,805 impressions), outerwear (2,650 impressions), and t-shirts (2,450 impressions).
- 85% of people who receive a promotional hat or shirt remember the advertiser that gave it to them.
- Consumers are nearly 2.5X more likely to have a positive opinion about tangible promotional products compared to internet advertising.
It’s a simple truth: people like physical items they can experience (and use) in the real world.
In this digital age, physical items — even something as basic as a brochure or flyer — provide some substance and make your business stand out. They invoke positive feelings about your business and remain in front of your target audience longer than fleeting digital exposures.
With the many potential benefits of tangible promotional items, it’s definitely worth considering how you can incorporate them into your marketing mix.
Get an instant quote, or discuss your ideas with one of our experienced promotional material designers with a free design consultation.
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