We love what we do.
Every day we meet new, amazing people across Franklin and the surrounding communities.
And we get to help these people communicate a message. We get to help our neighbors and friends across Nashville flourish a little more.
Building on our company culture of truly caring about you and your business, we go the extra mile to maintain excellent communication and work closely with you on achieving your marketing goals.
Does design really make any difference?
There is a definite art and science to building effective marketing websites that get results.
It takes more than just dumping a bunch of random self-serving information on a page and adding bells and whistles to attract attention.
A well-designed website is one that is strategically planned to meet the specific needs and desires of your prospects and customers.
It must be structured in a way that is intuitive and easy for your visitors to navigate. And it should feel good to use – which means it needs to be aesthetically pleasing, appropriate for the mindset of your visitors, and have information presented in a way that smoothly and easily COMMUNICATES.
If you get all these elements right, your website will attract your target audience, speak to them, engage them, and persuade them. It will reinforce your brand and get people to desire being associated with your business.
That is the magic of a well-designed website.
It takes the skill of experienced graphic designers, user-experience designers, and marketing strategists to achieve this.
Our talented staff are highly competent in these skills, and we love working with businesses like yours to share our know-how and help you fully achieve your marketing objectives.
Get your website in front of customers
The concept of “if you build it, they will come” does NOT apply to websites.
Considering there are more than 1.74 billion websites on the Web, your website is unfortunately just a drop in the ocean. It’s unlikely very many people will stumble across it on their own.
Having a strategy in place for attracting traffic is essential to establishing a successful website.
There are two primary ways to attract traffic to your website:
- Be visible in Google and other search engines
- Pay for advertising
Typically a combination of these two methods is used to strike an optimal balance between cost and effectiveness.
Search engine optimization (SEO) is a long-term strategy for getting your website to rise to the top of search engine results, so people searching for your products and services can find you.
When you need an immediate influx of highly-targeted prospects, advertising on Google, Facebook, and other online destinations is an effective way to go.
Our experienced SEO and online advertising experts are ready to develop and implement a winning strategy for driving a volume of traffic to your website.
Make money with your website… for real
Having a beautiful website that attracts lots of traffic is a great start.
But, unless you can convert that traffic into actual sales, your website is nothing more than a expensive status symbol… and a costly money pit.
Three essential objectives that profitable websites achieve are:
- They communicate valuable information to potential and current customers, helping people understand your business and get the most out of your products and services.
- They capture contact info of people who are good prospects for your business, so you can follow up with them and get them on board.
- They nurture cold prospects into hot prospects and persuade them to purchase (and use) your products/services.
When your website achieves these three objectives, you start realizing a positive return on your investment and your website becomes an invaluable marketing asset.
It’s time to stop dumping money into a website that isn’t doing much for your business and instead transform it into a marketing powerhouse that gets results.
Our team of marketing professionals are standing by to help make this a reality for you.
Meet the people that make it happen
Erick Racedo, Chief SEO Strategist
Erick was born and raised in Southern California where he also went to school to become a writer (with a minor in Business).
Throughout the years he built up some skill working in different sales jobs and naturally worked his way into marketing. It was in 2013 that he discovered Search Engine Optimization.
Since 2013 he has received recognition for being among the top 5% of advertisers in the country. He became the top business/finance writer for Examiner.com and was featured on Thumbtack.com, Evancarmichael.com, and even on SEO That Works (a course for people who study online marketing).
Erick moved to Tennessee over a decade ago and fell in love immediately. He’s been in the Brentwood/Franklin area and loves working with local companies.
Peter Havranek, Chief Marketing Specialist
Peter originally hails from the Chicagoland area. He studied business entrepreneurship and computer engineering at the University of Illinois at Urbana-Champaign, where coincidentally the first graphical web browser was developed while he attended school there.
As one of the first users of this new technology, Peter quickly became captivated with the potential that the Web offered small businesses — providing them the opportunity to compete on an even playing field with big business.
Peter has been designing, developing and marketing websites ever since — for nearly 30 years. He is also the developer of the Pillar Marketing™ system, which is being successfully utilized by companies across the nation.
Kelli Roos, Creative Director
Kelli is an award-winning graphic designer who grew up in a cozy and neighborly small town in East Central Illinois.
She uses her natural talent along with her degree in Fine Arts (with an emphasis on Drawing and Graphic Design) from Millikin University to create beautiful, engaging websites and other impactful marketing materials.
In addition to her creative responsibilities here at Franklin Web Design, she also teaches art classes and has illustrated several books.
What are people saying when working with Franklin Web Design?
Erick is one of the true, unique thought leaders in the SEO industry. He is very giving us his time and knowledge to educate business owners beyond the standard talking points. In an industry wrought with large companies taking advantage of business owners, Erick is a stand up guy worth having a genuine conversation about your business goals.
Peter and the team really tailored a solution that pushed my site and online strategy in a great direction. They completed everything we set out to do, and then some. Their work is solid.
They created a beautiful, professional and current website. They are always there for me when I have questions and also provide me with the latest info on e-commerce and marketing. It’s a great team to work with!
Erick has been nothing but amazing to my company! With an outstanding passion for his work and a commitment to core values that include high integrity, Erick’s SEO knowledge is like no other. I highly recommend his services if you want to take your business to the next level.
The team is truly dedicated and committed to their customers!
Team up with our experts and start taking your business to the next level today!
Website Design and Maintenance
Search Engine Optimization (SEO)
Branding and Promotion
Small Business Marketing
Find the website or marketing service perfect for your business needs.